Our story

At the start, our brother platform, Rising Ballers (RB), was inundated with DM’s from female footballers asking to give them a platform. We highlighted women’s stories on RB, but understood that women’s football is a unique product, with unique challenges and successes and it needed a unique and safe space.

With a shoe-string budget, we created and invested in She’s A Baller in January 2019 – a platform and creative agency dedicated to promoting the women’s game, educating audiences and partnering with like-minded brands.

Our Aim

Our aim is to champion the women’s game and culture from grassroots to elite, from baller to boardroom. It’s run by
a hardcore team of women’s football experts, players and fans. It’s for the audience, by the audience.  Now – over six years later – SAB is the largest women’s football publisher in the UK by a long stretch and a highly respected media agency working with global brands. We set trends and we will continue to be the biggest positive influencer of women’s football culture.

What do we do?

It’s simple – three things:

SOCIAL

We’re your one-stop-shop for women’s football content. We cover it all: news, stories, education, jobs and entertainment.

AGENCY

We’re a world-class creative agency, working with global brands to bring campaigns and ideas to life through real-world experiences and social media.

COMMUNITY

We support the women’s football community through partnering with worthy causes and inspiring organizations to make a difference on the ground.

Brands we work with

Our Partnerships 

A note from 
our Head

I don’t need to tell you that the women’s football industry still has so much further to go. Through my playing days in the WSL with Spurs Women and Arsenal Women, and in the Women’s Championship with Crystal Palace, I have seen it and experienced it all!

That’s why our aim at She’s A Baller is to play a positive part in changing those narratives and helping to write a better future story for the game. We do this through engaging audiences, partnering with like-minded brands and supporting the women’s football community.

As the UK’s largest independent women’s football publisher She’s A Baller is the most exciting, established and influential brand in the space.

We’re a one-stop-shop for content including news, entertainment, jobs and thought-provoking pieces. We use the size of our audience to keep a finger on the pulse of women’s football culture – whether that be across the matches, fashion and beauty, music, food or gaming.

We’re also a world-class creative agency who regularly partner with global brands (e.g. Adidas, eBay, Puma, Playstation) to bring to life their vision and, with our expertise, ensure it lands authentically in the women’s football space.

The future of women’s football is bright and we’re here for it!

women’s football culture

Welcome

women’s football culture

Welcome
We are on Instagram
There were 127 caps spread across the England starting line up this evening…Millie Bright accounts for 83 of them 😳

Sarina switched things around and that meant debut starts for both @laurablindkilde & @ruby.mace 👏

@gabsgeorgee was also back to make her first appearance since 2018 👏

The Lionesses beat Switzerland 1-0 thanks to a goal from @graceclinton_x 🔥

There were 127 caps spread across the England starting line up this evening…Millie Bright accounts for 83 of them 😳Sarina switched things around and that meant debut starts for both @laurablindkilde & @ruby.mace 👏@gabsgeorgee was also back to make her first appearance since 2018 👏The Lionesses beat Switzerland 1-0 thanks to a goal from @graceclinton_x 🔥 ...

Dec 3, 2024
Wow, well that was a crazy game, Wales are heading to the Euros in Switzerland for the first time ever next year 👏

They beat Ireland 3-2 over both legs. It was a penalty tonight from Hannah Cain and a tidy finish from Carrie Jones 🔥

That does mean despite a late goal from Anna Patten and a whole 8 minutes of added time that Ireland will not be at next Summer’s Euros 😳

Wow, well that was a crazy game, Wales are heading to the Euros in Switzerland for the first time ever next year 👏They beat Ireland 3-2 over both legs. It was a penalty tonight from Hannah Cain and a tidy finish from Carrie Jones 🔥That does mean despite a late goal from Anna Patten and a whole 8 minutes of added time that Ireland will not be at next Summer’s Euros 😳 ...

Dec 3, 2024
THE DRAMA 😱

VAR caught a hand ball from Anna Patten which no one appealed. After a quick check, a penalty was given. 

Hannah Cain has now put Wales 1-0 ahead in the qualifying match😳

THE DRAMA 😱VAR caught a hand ball from Anna Patten which no one appealed. After a quick check, a penalty was given. Hannah Cain has now put Wales 1-0 ahead in the qualifying match😳 ...

Dec 3, 2024
Scenes tonight in Vienna as Poland have qualified for the Euros for the FIRST time ever 🥹

They beat Austria 2-0 on aggregate with a goal in each leg 🔥

Special moment for the whole squad 👏

Scenes tonight in Vienna as Poland have qualified for the Euros for the FIRST time ever 🥹They beat Austria 2-0 on aggregate with a goal in each leg 🔥Special moment for the whole squad 👏 ...

Dec 3, 2024
CLINTON!!! 

The youngster opens the scoring 🏴󠁧󠁢󠁥󠁮󠁧󠁿 1-0 🇨🇭

CLINTON!!! The youngster opens the scoring 🏴󠁧󠁢󠁥󠁮󠁧󠁿 1-0 🇨🇭 ...

Dec 3, 2024
FIFA announced today that they have appointed former San Diego Wave President Jill Ellis and their Chief Football Officer. 

It’s a newly created role which FIFA say shows their ‘commitment to fostering a diverse, inclusive and accessible global football community’ 

Jill Ellis made headlines in July this year after a former San Diego Wave employee accused her of ‘creating a toxic work environment’. Ellis subsequently filed a defamation lawsuit against the employee. 

Jill continued at San Diego Wave up until her appointment today.

FIFA announced today that they have appointed former San Diego Wave President Jill Ellis and their Chief Football Officer. It’s a newly created role which FIFA say shows their ‘commitment to fostering a diverse, inclusive and accessible global football community’ Jill Ellis made headlines in July this year after a former San Diego Wave employee accused her of ‘creating a toxic work environment’. Ellis subsequently filed a defamation lawsuit against the employee. Jill continued at San Diego Wave up until her appointment today. ...

Dec 3, 2024
Stories like this are so nice to hear! If you can’t see it you can’t be it and representation always matters ❤️

Stories like this are so nice to hear! If you can’t see it you can’t be it and representation always matters ❤️ ...

Dec 3, 2024
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